Friday, July 06, 2007

Pieroth Warehouse Sale

Click the picture to bigify.

I haven't talked about Pieroth before and I probably should.

Pieroth are a company that operate on an excellent premise, let your customers taste the wines and then they will buy them. It is such a simple idea yet so few retailers do it. It is happening increasingly in the UK and I am hugely excited to try out the new shop in Islington, The Sampler which offers ridiculous fine wines to sample(5 weeks and counting!).
Through the Pieroth website you can arrange a tasting, whereby someone who knows their stuff, in our case the CEO Dan Schulte, will talk you through the wines and offer you tastings of each. There is no obligation to buy but the idea is you will find enough wines you like to put together a case of 12. The prices are much more competitive due to buying by the case and so you are getting a wine you know you like at a good price. Whats not to like about that? The only negative I could find was they didn't offer mixed cases, you had to buy 6 of each bottle. For me this was not so useful, I need as much variety as possible and so I didn't buy from them. No sweat.

Which brings me to the warehouse sale. Mixed cases! 5% to 10% discount! Free delivery in Seoul and the chance to try some of their fine wines, Barolo and Amarone to name but two. There are two dates, the 21st of July in Hongdae and the 28th in Apkujong. I am booked into the 28th of July date and am hoping to put together a nice mixed case to see me through the summer. I think this is a no lose offer, especially with the chance to eat real cheese.

To book yourself on to one of the dates click here and state the date you are interested in. I should probably ask for advertisement money eh?


Skinny said...

Awesome tip! I'm gonna sign up for the 28th. I posted it here: and gave you credit for the find. Maybe I'll see you there!
Also, did you know about this?: Looks interesting. I might try and make it out there tomorrow night

Big Bliss said...


My good friend Mr W tells me his sure fire way of choosing a good wine is by the depth of the dimple in the bottom of the bottle. The bigger the dimple the better the wine....

So, I applied this rule to my own "collection" and whadaya know - every one has a bottom as flat as a teenage emo's apart from my sole bottle of Chablis 1er Cru, which is dimply as owt.

Good rule, eh? Far less numerically challlenging than the Boy C's somewhat complicated formula balancing ABV against price. Next time I'm in Beers and Steers I'll be making like an Italian and feeling all the bottoms

squirrelandgman said...

Steve, cheers for the heads up on this weekends activity. I won't be able to make it unfortunately, though my Korean is not good enough to actually be sure of what it is. I hope you get to it and give it a write up. I think the 28th will be a good day.

bb, I will be looking for dimpled bottoms later today then. A trip to Emart is going to be improved no end by fiddling around in some French and Australian bottoms.

Anonymous said...

thanks so much for this blog. it's been so helpful for me, someone who likes wine but wary of trying the overpriced bottles here without reading a review first. i've taken up your suggestions a few times and you've been spot on.

squirrelandgman said...

Really pleased that it has been useful. There are wines out there, it is just a case of finding the value.

ExpatJane said...

Ha, not really re having Pieroth pay you. I think they're doing a pretty good job getting the word out themselves.

I've been going to their events lately and I've gotten some great wines. In fact, I'll be going to pick up bottles of a wine from them that I just adore.

I'll definitely make it to one of their sales as mixed boxes is great. Usually, if you buy by the case you have to get one type of wine. The way around it is to go in with friends and split the cases after you receive them.